Market-Readiness

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In the arena of Software Products, where the speed of obsolescence is phenomenal, what separates

  • The winners from the losers?
  • The men from the boys?
  • The wheat from the chaff?
  • The champion from the also-run?

The Single Answer to all the above questions is ‘Market-Readiness’ (MR).

MR is all about the readiness of one’s own offering with respect to the market

MR has nothing to do with the market’s readiness for your product/offering.

The absence of MR can be disastrous for the organization in terms of loss of business, high costs of support and recall and most importantly in terms of loss of credibility.

MR is 100% Internal to the organization(s) that creates, promotes and offers the solution.

MR does not happen by chance and has to be intentional.

MR can be achieved by diligent efforts and constant due-diligence.

MR is always evolutionary.

MR is the Foundation of success in the market place.

And MR can be measured in a scientific manner.