NRich:Consulting:: Spot Blindspots

To put it in a nutshell, you need to know whether your product is ready before you hit the market. NRich*Scan provides that insight into your market-readiness by an objective, comprehensive and scientific assessment. You will get a detailed document on the scores along with the Salient Strengths and Weaknesses on the individual phases. Based on these scores and the aggregate, we indicate as to whether the product is ready for the market or not. This will give an altogether different perspective to your Product business. Perhaps the greatest benefit for getting an NRich*Scan done on one of your product is that your paradigm about product business will take a shift for the better and that will eventually rub off on other products as well. You therefore have a possibility of getting aligned to the basic laws of Product business and derive mileage from it on an ongoing basis. Just think of it ! You would probably spend a few lakhs on printing an attractive brochure, get a sales team in place to sell the software product, sign a few dealers or resellers, print user manual (atleast a few hundreds), get some ads done and do a launch in key cities for a new product. Imagine the colossal waste of time, efforts and money, if the product is not even ready for the market !! Further, the cost of entering the market with a premature product can be measured in terms of loss of credibility, increased support costs, longer sales cycles and even unsatisfied customers. If we are to assign a monetary value to these costs, it will run to several lakhs for a reasonably priced product, what to say of an high-priced solution ? So, by doing an NRich*Scan on your product and acting upon the inputs, your Company will save the actual money that would have been otherwise spent in marketing a unready product and also save the other costs as described above. And if you plug in the weak points and make the software truly ready for the market, you will benefit from acquiring delighted customers within shorter sales cycles and at higher realizations. This is another real value that is offered through NRich*Scan.

We strongly believe that since a Software Product has so many dimensions, it would be unfair to pass judgement on the product’s readiness merely by taking a look. We have therefore evolved a very deep and insightful Proprietary Technology called NRich*Scan to assess the market-readiness of a Product on 3 phases based on 51 critical parameters by seeking answers to more than 370 questions. We direct these questions at the Senior or Top Management, developers and the sales persons and also intuitively by looking at the demonstration of the Product and going through the various promotional material available for the Product. We assign scores for each of the questions which when rolled up becomes the score for the respective parameter and this again cumulates for the individual phases and the overall product. By this approach, we cover both the strategic and operational aspects of a Product and the entire gamut of the specific Product. We also have threshold scores for individual Phases and also for the aggregate.

The Methodology used in performing the clinical exercise of NRich*Scan and the proper preparation and deliverance of the Evaluation report is based on certain sound and fundamental Principles. Hence, it can be easily said that NRich*Scan is absolutely relevant and valid for any kind of Software Product developed with a commercial motive and intent. Simply put, if you have developed a Product with an intention to sell it and make money, then NRich*Scan will be highly beneficial for your Product.

We do not believe in giving clearances for Products merely by taking a look. You might not be aware that there are 51 Vital Parameters that decide the overall success of a Product. We follow a clear methodology in evaluating the readiness of your product/s on each of these Parameters and that is the essence of Nrich*Scan. We are not magicians and even if we were, would you just take our word for granted and decide on the fate of your Products on which you have lavished your precious time, efforts and money until now ? You would want some substantiation and reasons for our recommendations and that is the core of our consulting Practice and the basis of Nrich*Scan. Why would you want to skip the important step of getting an objective assessment of your product’s market-readiness ? That investment is worth many times over. Without knowing the nature of the disease, would you go in for a treatment? This is a very similar issue.

If you are entering the market with those so-called small products to be distributed freely, yes, you are absolutely right that they do not require NRich*Scan. But if your motive is to make them commercially successful, no matter whether they are big, whether they are high value or sub Rs.1000/-, you would certainly benefit from getting an NRich*Scan done on those products. Just in case you are concerned about spending on getting NRich*Scan done for these ’small products’, I would urge you to consider it as an investment that you will recover merely by selling few additional copies, which you certainly will. And everything that you earn beyond that is yours to keep.

Should it ? Did you make an assessment of your product on 3 phases based on 51 parameters by deploying 370 questions and then arrive at your conclusions ? And even if you did not, what is so terrible that our assessment did not reveal anything new ? We would like to ask you a question! Let us say that you knew you were not a diabetic (how did you know) but went to a diagnostic lab to get your blood tested just in case. The diagnosis based on many scientific tests was also that you do not have diabetes. Will you tell them that ”Your diagnostic report tells me nothing that I did not know and so I will not pay you”. On the contrary, you will be thankful that your feeling was confirmed by a scientific test. This is exactly the same situation as you are stating. Further, we were not actually apprised of your expectation that we must only provide inputs that you did not know in the first place. And even if we were, there is no way we can deliver the same unless we were privy to all the points known to you. And, at no point of time during our entire interaction did we offer to deliver some seemingly startling and dramatic inputs. Our commitment was essentially to share with you an unbiased, objective assessment of your product based on the demo and our detailed interaction. However, now that you have an independent assessment from our end that tallies with your own views, it could possibly vindicate, reinforce and endorse your own gut feel about your product and confirm the various gaps found in generating business from this Product . Therefore, you must, from now onwards, work with an added urgency towards filling up these vacant spaces in order to make your activities more effective for the overall benefit of the Product and your Company. And if you knew everything about your Product, you do not need NRich*Scan and should not have opted for one. Certainly NRich*Scan was not forced on you at gunpoint.

Precisely because you are so involved, you are more likely to be unable to see the problems that could be obvious and glaring to us outsiders. You are too close to the trees to see the forest. We do not have any such attachment to the Product and hence can be very objective and discerning.

All the more the reason why you should use NRich*Scan to see whether your investments are likely to yield the desired results. If the product is found to be on-course, it is a vindication of your stand and if not, it is never too late to correct the course and do the necessary adjustments.

Congratulations! It is rare to find somebody who finds the market responding well to his product. To answer your question, do you want higher sales and fatter bottom lines from your products ? If so, we can help you. Complacence is probably the big disaster in waiting and you are probably too close to the action to sense it. We can provide those warning signals in an objective manner. There is this company which has developed a software product for pharmacy billing and built a very good reputation and solid installation base. But for all that, the business is not booming because they lack in certain areas. Their growth is incremental instead of exponential. So if you are in that category, does it hurt to get more sales? After all, that is the basic premise of building products, is it not? But if you are happy with the way things are, then certainly NRich cannot be of any help to you. Perhaps when competition is heating up and you are not able to do even the numbers that you are doing now, do let us know and we will do our best to help you.

How can you be sure that the last person you hired would be the right fit and will be very efficient ? How can you be sure that your investment in a particular technology area such as Java or ASP will yield the desired result ? How can you be sure that your location of your overseas office will be generating the expected returns ? In all these cases, you have a choice. You can either take a chance or leave it. You can wait till the technology area becomes stable and then enter or find that business is best in California and then setup your office there. When you take this route, you will become an also ran player than the leader and hence your share of the pie will be low. Likewise, you have the choice of trying the services of NRich now or wait till many people tell you that they benefited from our interaction. In the second instance, you would have lost valuable time and market opportunity. And if in the meanwhile you launched the product and invested in market development, then you would have lost actual cash if your product happens to ‘not-yet-ready,. Even if you have learnt the reasons for the debacle, it will be at a high cost running perhaps into several lakhs of rupees. You can get the same now by investing in an NRich*Scan. What is more prudent? Again the choice is yours to make. If you are sure about what you want and communicate that very clearly to us, we will tell you upfront whether we can provide that services. That way, you can be sure that we will not be a drain on your time and resources. Further, we are pretty much aware of this dilemma amongst companies such as yours and want to make your choice as easy and painless as possible. We have therefore priced our entry solution, NRich*Scan very attractively that even in the remote chance that you do not find any value, you would have not lost much. If these are not enough, consider the following reasons. And if you still are unconvinced, we would rather you come to us after getting a referral from our delighted customers.; The first reason is that our growth depends on the success of your products and so our inputs are designed to be beneficial. Given the few number of product companies in India, we depend primarily on referral business, which will take a hit if our inputs are not adding value or providing benefit to our clients. Our pitch to product companies will be only successful if we have a track record of delighted customers and that again can happen only if we are giving meaningful and beneficial inputs and recommendations. Secondly, we substantiate our recommendations and therefore it is easy for you to see the problems and also the solutions. We strongly believe that only if you agree with our reasoning, you will implement them with conviction and once that happens you would certainly stand to gain.

We are not asking for any confidential information about your products. We look at your products as a prospect would but would ask many more questions so that you are well prepared to face them in the real life. It is of course different if you are involving us from the beginning of the product development. In that case, we are open to sign a NDA (Non Disclosure Agreement) if that will give you any comfort. It is our practice to treat our customer information with high levels of confidentiality and discretion. However this NDA will exclude public domain information about your product or organization. Also it is our practice to seek your concurrence before giving you as a reference to our prospects. We do not share any NRich*Scan reports with any prospects with an objective of convincing them and hence you can be fully assured that your details will remain confidential with us.

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We did not expect this question from a Software Company. Can you guarantee to your clients that by using your accounting software solution, there will be no objections from the IT department or by using your mini-ERP, there will be a 20% savings in operational expenses ? You would not because what you provide is only a platform and the gains depend on how well they use it in their decision-making process. Even the likes of McKinsey or Anderson do not give any guarantee on the results of their inputs or recommendations. But since we are so confident of our caliber, we stand guarantee to our inputs provided they are implemented in toto both in letter and spirit. Because we are dealing with fundamental issues that are quite deep rooted in the organization, by correcting them, you can be assured of a long term benefit and favourable response from the market.

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First of all, please be clear that NRich*Scan is a Diagnostic Service and not a treatment to solve your lack of Market-Readiness. We are not giving any suggestions or recommendations. We are identifying problem areas and also explain why we feel it is a problem area. It is really upto you to accept or reject our findings but merely doing that will not solve the problem. If for example, Pricing is identified as a weak link in the process, you can argue till eternity that your pricing is very appropriate or accept it and do nothing about it. But there is the alternative of understanding the issue and finding a solution either by yourself or by taking our input under NRich*Remedy. If you implement the inputs from NRich*Remedy with awareness and consciousness, your Product will not fail on account of that particular problem. You must approach an issue holistically and hence the treatment must also be total. Doing bits and pieces will not remove the problem. If you go to a doctor for a treatment in diabetes, he will suggest exercise, diet and medication and it is only in this combination will the treatment be effective. If you merely take the tablets but continue to eat sweets or miss your exercise, you will suffer.

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In NRich*Scan, we scan your product based on 51 critical parameters using more than 370 questions. Further, we tale the responses from a slew of functions in your organization such as Top Management, Development, Sales, Support to name a few. How more objective can you expect anybody to be ?

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That is our desire simply because then all the products will be fully market-ready and hence the market will expand to take in the best of the Products. This will encourage more companies to get into the Product space and that is how we can expect a revolution of sorts in our country for Products. Once that takes place, then our Products will start looking outward at other markets which will also become easier in course of time. At the same time, it is also possible for this movement to gather momentum slowly simply because of the initial resistance to new ideas and solutions. We expect the awareness of our service and its value to spread gradually as Products themselves are quite rare in our country and seeking external inputs on an area like market readiness will not happen overnight. Once our Clients start reaping the gains from our services, we are confident that they will spread the word and that is the only communication that can positively influence our prospects by building credibility and credence.

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I would like to first congratulate you for creating a suite of Products in an environment when most companies shy away from Products. I am also happy that you are seeking our opinion on the market readiness of your Products. As you are aware, our value-packed Product evaluation Service called NRich*Scan has been developed specifically to help Companies like yours with market entry through ready Products. Once we perform the NRich*Scan for each of the products, we will know their readiness Scores and we recommend that you launch the Product that is most ready and suitable for the market.

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The very fact that we have not given any names or testimonials for NRich*Scan clearly indicates that we value the confidentiality of your identity. How can you be sure that your ex-employee who was key to your Product development will not inadvertently share his learnings to a competitor or for that matter not join a competitor ? How can you be sure that somebody in the advertising company which is helping you launch your product will not spill the beans inadvertently ? Or for that matter, how sure can your client be that you are not passing his domain expertise to his competitor or making it as a product to sell to all and sundry ? All these are issues of trust which is essential for any relationship. It is our practice to treat our customer information with high levels of confidentiality and discretion. To provide you with a comfort feeling, we can sign a NDA with your organization. However the NDA will exclude public domain information about your product or organization. We also consciously avoid taking up conflicting clients atleast until your product becomes available in the market.

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Our services are aimed at making your product SALABLE in the first place. Without the basic foundation in place, if you take the so-called product to the market, it will be months and lots of money before you realize that it was a premature exercise. With our services we save you not only valuable time and money but also credibility. If you had taken the product to x number of prospects and they were not impressed because it did not fulfill their basic needs, will you get a second chance with them at all ? Those prospects are lost for good. Rather than expecting committed sales from a consulting service, you should treat it as an investment to generate high returns on your products. Please also remember that merely having those inputs is of little value if they are not implemented. It should not become yet another file in the cabinet.

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Over time, NRich*Scan will emerge as an Industry standard or a valued certification which will help software companies find high quality distributors and resellers for their products and also contribute substantially in the purchase decision by the customers. If you want an analogy, I think there will come a time when NRich*Scan clearance would be required for the product to hit the market quite akin to ISI certification for bottled water.

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Unfortunately most software companies do not realize that their products are failing for want of readiness in all respects and often blame the lack of maturity of the markets or the issue of Piracy. They are also under the wrong illusion that their Products are fully ready merely because the code is working at their site. This is very similar to the situation where people do not take periodic checkups until they are forced to do so on account of some serious illness. Atleast in those cases, they would approach a doctor who will ask them to take a scan but in the case of product companies they consider themselves to be expert healers and thus indulge in some hotch potch treatment. Hence, the major challenge in front of NRich is to make software companies aware that the problem is on their side and not elsewhere. That is a tough job at any time.

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First of all, that is not within the scope of NRich*Scan. Let us for a moment consider that you have just had a test of your blood done or a scan done. What you will get is a report of the state of affairs at that point of time and nothing more. There is no way you are going to get a prescription or a suggested treatment for the problem identified. That is the job of the specialist or the doctor who suggested the diagnosis in the first place. Likewise, NRich*Scan stops with the diagnostic element. You can approach NRich for the solutions of the problems and we offer NRich*Remedy, a set of recommendations specific to your Product. Alternatively, you can yourself work out the solutions for the grey areas identified by NRich*Scan.

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Conceptually, every product will benefit from this service. We however feel that the maximum benefit is for Products which are ready for launch and those products which have been launched in the recent past. In those products the chance of taking corrective measures is high. Whereas in the case of products which are in the market for a long time without any actual impact, the problems could be deep rooted and the Company also might not be interested in any further investments to relaunch for better impact.

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We have so far performed NRich*Scan on products from Companies in Chennai, Hyderabad and Bangalore and we are extremely happy about their encouraging feedback and response. We do not divulge the names of the companies and/or the products for confidential reasons.

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On the contrary, it is for every Product be it in the area of application or system software. This is because we are dealing with the fundamental aspects of any product that would transcend any such boundaries like domains unless of course if the product is intended for free distribution.

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As of date, we have not performed NRich*Scan for a Banking Software Product but we do not see that as a barrier for assessing the health of your Product. We are not here to tell you whether your Product meets the requirements of your Prospects because that is assumed to be there. Do Prospects seek only meeting requirements when purchasing the software and if that is the case, most software will not be purchased and whatever purchased will keep the users very happy. So if you want me to vet your requirements or your functionality then you do not deserve to be in the business and you should take domain inputs from an expert. We are not experts in your domain and neither do we claim to be so. What we do is to create an awareness in you about the various dimensions, both in the grosser and subtler levels, of Product business so that your Product becomes a best seller. You can have the best of domain inputs and the most comprehensive functionality but does that guarantee success ? I am sure you will agree with me that while domain-expertise is necessary and very important it is by no means sufficient. Our objective of doing an NRich*Scan is to stimulate your thinking on different critical aspects of a Product business that you would otherwise not and in the process make your Product and most importantly the subsequent Products on successful lines. If I am a banker, I will only tell you what data to capture and in what format to give as reports and again, while that is necessary it is by no means sufficient. NRich*Scan is for any Product that is developed with a commercial intent, i.e to sell and make money.

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You will not get any suggestions from us on the NRich*Scan front. For example, if you take a CT Scan or an MRI Scan, the report will not give medication or treatment but will give the nature and location of the problems identified. But unlike the physical scans, NRich*Scan Reports are written in a language understandable by a business person or a professional and hence you can draw your strategies based on the observations conveyed through NRich*Scan. We do not represent any particular technology platform or any vested interest for that matter except yours and all our observations are aimed at making your Product successful in the market place, because that is the only one which counts.

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Although it can be applied for a service business also, it has been primarily designed for a software product. In fact, on hearing about NRich*Scan, the CEO of a Bangalore-based IT firm remarked that it can be applied for his service business as well because it is so fundamental and primary.

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Please understand that first your product should be ready on all critical aspects. Otherwise even if you have the best of resellers all over the country, your product business will not take off. So get a NRich*Scan done today on your product and if it is clear that your product has meat in it and is ready for the market, then you can address the different geographical markets. Even in such a case, I would urge you to get some installations in Chennai so that you are fully geared to address all support issues and also have a reference base which will help your cause outside Chennai as well.

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NRich is a consulting organization and we do not want to be employees of any Company including yours and there are no second thoughts about it. You certainly need a person to do business development but it is very unfortunate that you are jumping straight into operations before the Strategic aspect falls in place. And the most important issue is to see whether your product is ready for the market. There are 2 possibilities. Either it is ready or it is not. If it is ready, then certainly you should go ahead and get the operations team to achieve the numbers. But if it is not, then you would be throwing good money after bad by getting a team in place which would be saddled with the task of selling a product that is not yet ready. Since you do not know the state of readiness of your product as of now, it makes no sense in having a high level sales and marketing person sitting and twiddling his thumbs while the product is getting ready. And please be aware that it would take you atleast a quarter and atleast a lakh of rupees before your first sale. I therefore strongly recommend that you get a NRich*Scan done on this Product and take it from there in an appropriate manner.

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NRich is not a Venture Capital firm. But let us say that NRich*Scan reveals that your product is ready for the market and the lack of funds is the real and only bottleneck in the process of translating the potential into real business. In this case, you can perhaps use the NRich*Scan report as an external endorsement of your product to seek funds from other sources including a VC or an Angel Investor.

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I have lost count of the number of MNCs (from almost every business activity) that entered the Indian market and exited after a huge loss. This happened because they assumed that having cracked the US market, India would be a child’s play and it was not. Although you appear to be so confident about your Product’s maturity, I do not share your assessment fully only because you are looking at the surface and I am exploring the inner elements as well. And as for your existence in the US market, I would like to share with you the response of one of my clients who has built a fine product for the US market and who currently has a four-year old operation in NJ. He considered that the NRich*Scan analysis as very relevant and valid and at the same time providing some real insights into some of the fundamental aspects of his business. Given that you are planning to offer your solution to the Indian market, (the other client has no plans to enter the domestic space) I want you to ensure that you have all the ingredients in the right proportion. By having NRich*Scan performed on your Product, there are 2 distinct possibilities. Either the Product is market-ready or it is not. If it is market-ready, then it gives you a endorsement and a renewed confidence with which you can attack the market. And if the Product is not market-ready, then you can do the needful and make it suitable to make a better impact on the Prospects. Whichever way, NRich*Scan adds value for your Product.

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If you expect an external person to come and tell you about what other products are available in the market, you have no justification to be in the Product business in the first place because you should know about it already. But if you are unsure as to how handle competition, that will be addressed in NRich*Remedy and your sales persons will be taught how to handle competition for your specific product as a part of NRich*Mentor. In fact, the process of NRich*Scan will take into consideration your knowledge of competition for the evaluation of the market-readiness of your Product and will even provide a paradigm shift in your fundamental view about competition.

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We firmly believe that a good code is, at best, 20% of a Product and we evaluate the workability of your code. But to treat that code as the be-all and end-all of a Product is sheer short-sightedness. We approach the evaluation of your product in a holistic manner based on 51 Parameters that include specific aspects of the product such as usability, navigation, aesthetics etc but our evaluation goes much beyond the underlying code. You might have a very sound code but is that enough to convert your prospects into customers ? Do you believe that good code can sell by itself ? Please do remember that customers buy benefits not features, solutions not code. While the underlying code is no doubt important and necessary, it is not sufficient.

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I am really happy that you have figured out the problems in your Product. If you are absolutely certain that you have identified all the problems, then you can go ahead and use our NRich*Remedy by which you will receive recommendations and solutions specific to your product. But if you have just found the major problems, I will say ‘Wait and get your product assessed by NRich*Scan’, not for any other reason but because even seemingly innocent or innocuous problems can turn out to be a menace in the field. I will illustrate this with an example. A billing product was developed for a segment, which has on an average 15 – 20 transactions a day and where data security is not a criterion. But since the technology platform for this product was Oracle, the cost of the solution along with the license for Oracle repelled most prospects who were offered similar solutions on platforms like Access at 1/6th or 1/7th the total cost. Although the code was excellent and the Company took enough care on many aspects, this poor choice of technology spelt doom for the product. You could have made some slips such as these and these can turn out to be fatal for the product in the market. Because NRich*Scan is clinical, objective and elaborate, it can detect even seemingly trivial errors and capture them for your benefit.

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While doing a NRich*Scan for your Product, I would doing the same for your Company. Please do remember that your product is an extension of your Company and unless the base is strong, the output is unlikely to be. So in other words, I am actually scanning the health of your Company through your product.

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Your statement is partially true. While we take into account your responses to compute your Market-Readiness scores, we spend a considerable amount of time and effort to look at the product and make the judgements about the ease of use, navigation, aesthetics, quality of reports etc. To some extent we validate some of the responses by cross verification. Trust is the key and thus we base our evaluation mostly on your responses to our questions. NRich*Scan is not a certification or an audit but it is a process of looking at your product from angles you would not have dreamt of and of forcing you to think on such issues in a different perspective. If you intentionally provide false answers, then the NRich*Scan score might be favourable but the product will anyway fail in the market. Please decide on what you want : the product performance in the market or a readiness go ahead signal from NRich by being dishonest. On the contrary, by being truthful, you might probably get a lower score but you will be getting inputs that would serve your product well in the future. The choice is yours !

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That is my job but I do not believe in any short cuts. As a part of NRich*Scan, I require a detailed demo which will give me insights into various aspects of the Product.

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The decision is fully yours. I would recommend that you take a product that is ready for a launch or one which is likely to be very important to your Company and put it through NRich*Scan first. That way you are likely to get a sample of NRich*Scan and also identify the pluses and minuses of your critical product first.

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So far, we have performed NRich*Scan on products relating to Billing, Telephone Revenue Collection, Resume Manager, Order fulfillment, HRMS, Testing Product, POS, etc. For reasons of confidentiality I do not want to reveal the brand names and the names of the Companies for which NRich*Scan was performed.

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That is an opportunity for which most headhunters will probably give half their hands and that is certainly not an area of focus for NRich. Having said that, we can assist you by being on the interview panel while you are recruiting Sales and Marketing personnel or channels to sell your products and give our inputs. And if we come across some suitable resources, then we will definitely pass their details on to you.

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With due respect, I feel that the call on whether the product can go to the market in an unready form, is only yours as the MD/CEO to make and I see little advantage in involving your team in the decision. Although as part of NRich*Scan, I would be speaking to the members of your team and getting their views, in my opinion, it is quite unnecessary to ask them if the product needs a NRich*Scan. This is merely because they would not understand and appreciate the strategic advantage and value behind an exercise such as NRich*Scan.

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On the face of it, it appears so. But if you look at common sense, that is the most uncommon of all. I would describe NRich*Scan as a combination of commonsense and extensive research. It is a unique value-packed approach to product evaluation.

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We thank you for considering doing business with us and I only hope that you are correct. For if you are not, you would be in serious trouble not only in throwing good money after bad but also in hurting the credibility of your Company which cannot be repaired so easily. You have 2 choices. One to go to the market with a premature product and try to make it a success, make mistakes, come back and correct them and again go back to the market. Do it a few times and you might have a ready product, but at what cost ? Alternatively you can get a NRich*Scan done on this product now and get to know its grey areas and work on getting them fixed before you take it to the market. If you want to take the former approach, so be it. We wish you all success.

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To rush in for the launch without ascertaining the market-readiness can be suicidal for your organization and the product. Merely because the launch date has been fixed does not necessarily mean that it is sacrosanct and has to be complied with, come what may. The cost of deferring your launch to a date when the product will be fully market-ready is insignificant as compared to the cost (both direct and indirect) of launching a non-ready product. By getting an NRich*Scan performed on your Product, if you identify some concern areas of critical nature, then you would have saved a few lakhs of rupees and precious time that would be otherwise spent in selling and marketing a Product that was not fully market-ready. In addition, your Company would be spared of loss of Sales and more importantly, loss of the Credibility in the market place, which is an irreparable damage. A ready Product, on the other hand, will help generate higher revenues in much shorter time frames, giving delight to your Customers and to all stakeholders of your Product Business such as the Employees, Channels and the Investors. Alternatively, if the NRich*Scan reveals that your Product is truly market-ready, then it is an endorsement of the capabilities of your Company to build Products that are complete in all respects and hence can be successful in the only place that counts, the Market.

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I am sorry. All information relating to our Clients are extremely confidential and we cannot divulge them. How would you like it, if we do a NRich*Scan on one of your products and then share that NRich*Scan report with another Company ? There is perhaps an exception to it in the sense that if a client’s Product has been found fully ready and he does not have any objection to sharing those details with a third party as an endorsement. But then, that would not serve any purpose to you because the report will not contain any critical remark in the first place.

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Please do understand that your problem is yours and yours only and it is very unique. Hence if you are convinced that your product requires a NRich*Scan, only then you feel that you need to understand the market-readiness of your Product and not for any other reason. There is a phenomenal value behind NRich*Scan provided you take the necessary corrective measures, if required.

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By no stretch of imagination can we give better inputs than the actual users and we do not intend to do so either. It is great that you are getting inputs. But is that your objective? Don’t you want more and more customers? Our value addition is in helping you get many more installations so that you can continue to get the inputs for future versions from them. If you are happy with the existing number of customers and the pace of addition, then we cannot do anything for you.

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It is great that you have taken sales persons from such Product companies and I must congratulate you for that. Merely because they are from Product Companies does not necessarily mean that they would be able to identify the lacunae in your Product or assess the market-readiness of your product. Once your product is truly market-ready, these tigers can really deliver on their targets. Otherwise, they are likely to get frustrated in having to sell a product that is not market-ready and you will have a morale problem in your hands.

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There are 3 Distinct phases in any Product Business viz. Ideation, Development and Sales. In all these phases are the 51 Parameters that affect your product. Each one of these parameters relate to a specific area. Robustness of code, which appears to be most concerning to Product companies like yours, is just one. Some of the others are look and feel, technology, branding.

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Why do you need that? During the course of NRich*Scan, we will explore the market-readiness of your product vis-a-vis each of these parameters and wherever your product has a weakness or a problem, we will highlight it in our report. If a parameter is not mentioned in our report, it means that your product is ok on that. This list and the methodology together are results of a long and intensive research cum business penance and is not available as a matter of information.

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You will receive a report containing the key strengths and weaknesses of your product in each of the 3 distinct phases and an overall assessment of your Product’s market-readiness. You will also have a two-hour session with us where you can seek and get clarifications on your doubts, if any.

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We believe in a long-term relationship with our clients. Once they succeed in a product venture by making them market-ready, then they would like to use our other services for their existing and future products as well. To make sampling NRich services an attractive and affordable proposition even for a small company. We are confident that once a client uses our services, he will not go to anybody else because we provide very high value for money. For example, if from the NRich*Scan report, a company is able to focus its target segment from a motley picture earlier, it will improve the productivity of its sales persons and recoup the investment many times over. The amount involved is probably equivalent to few months salary for a developer. Look at the value!

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I am sure you do know to build the products but do you know how to sell them and make a profit ? Products are not meant to be in your offices but at the customers’ desktops. The proof of the pudding is in the eating. So if you know to build products, I am sure you would have done that. How are your sales and the reception from the customers ? If that is overwhelming, then I do not see any role for NRich to play in your product business. But if the sales are not upto your expectations, then rather than blame the market or the customers, it is worthwhile taking a look at your product objectively. We certainly do not doubt your capabilities and have no intention of telling you how to do your business. But can you afford to be totally objective in your assessment of your products ? Can you be 100% sure that you are covered all your bases ? We can be because we evaluate your product on the basis of 3 phases using 51 parameters using more than 370 questions. Please be assured that we are here to do a reality check without any vested interest except that we want your product to become successful in the only place that counts, which is the market place.

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